Kid-Friendly Podcast Experience By Apple

Child listening to podcast

Apple is teaming up with Common Sense Media to help parents find kid-friendly podcasts from its vast library of shows.

The tech giant has launched a new Kids & Family podcast experience that will feature shows appropriate for young listeners. Common Sense Media will select each show featured, offering recommendations by age and collections like One More! for mysterious tales and action-packed dramas or Story Time for shows that transport listeners to new worlds. Creators of kid-centric shows who will be featured include Tinkercast, American Public Media, Gen-Z Media, Pinna, Tumble, Highlights, WNYC Studios, Rebel Girls and Nickelodeon.

“We are excited to launch this new experience with Apple Podcasts,” Jill Murphy, editor-in-chief of Common Sense Media, said in a statement. “This wonderfully curated collection of fun and engaging podcasts will help families take the guesswork out of finding shows that kids will love to listen to and provide a healthy alternative for entertainment time that everyone can enjoy.”

The Kids & Family experience is available in the U.S. and will be updated monthly to feature new, popular and timely shows. At launch, the experience will feature four collections, including Common Sense Media Picks and kid-selected Kids Know Best.

Though podcasting is a medium well-suited for true crime stories, talk shows and narrative longform storytelling, it also offers a variety of shows aimed at young adults and children.

A recent survey done, found that parents are turning to podcasting as they look to cut back on their children’s screen time, particularly during the pandemic.
Just over half of the people surveyed said they view listening to audio different from time spent in front of a screen.

Why listening to Podcast is good for your child?

Kids Want the Facts

While early episodes of our podcast took their time setting up the topic, we soon discovered kids want information and they want it really fast. Look for shows that get right to the point with whatever topic they’re presenting and hook them in immediately.

Kids Want the Funny

It might seem obvious, but kids really do respond well to comedy and fun. There are many podcasts that deliver great information—but in a very dry manner that turns kids off from engaging. Find options that package learning in a fast and funny scripted world.

Kids Love Games

This may seem like a no-brainer, but it often gets overlooked in educational settings. Engagement can easily be amplified by turning a question into a multiple-choice quiz. Search for podcasts with some form of mini tournaments, where points are awarded to encourage kids to engage with learning.

Kids Love Interaction

Great podcasts engage kids by asking their opinions on things. Or telling them to nod their heads or raise their hands. Of course, the hosts can’t hear their answers or see them nodding or raising their hands… but your kids are not thinking about that. Instead, they’re fully engaged with the show.

Kids Feel Less > More

Too many voices/characters. Too many twists and turns in a story. Too much music. Too many sound effects. All of these factors can contribute to kids getting lost, being distracted or feeling unable to follow what’s going on. And once they’ve reached that stage, you’ve lost them. So, in many cases, less is more. Look for shows with just a few characters and avoid a large amount of “soundscape”. Instead, look for shows that keep stories simple and easy to follow.

Not only are many kids currently listening and learning from podcasts—it seems they might be doing so in a way that helps them imagine and retain more; unlock their minds, promote their curiosity and further interest in a topic or topics. If your kid isn’t already listening to podcasts, today is a great day to start!

Audio education actually engages children’s imaginations more than video.
By letting children use their occipital lobes (visual imaging) to create images, rather than processing incoming visual information from a video—it literally helps unlock their minds.
Children who learn concepts from audio lessons are more likely to engage in follow up conversations about the material, versus children who only read about the same concepts.
And by engaging in conversations, children are more likely to have greater retention and ownership of the material.