Based on Zachdev’s recent observations,
Among parents who view device usage more positively, 90 percent say these views will continue beyond the pandemic.62% of parents who embraced the device usage said the pandemic has led them to see that devices and technology can be used as educational tools.Among parents who view technology use more positively, 55% said they now see how devices can help connect children with friends and family and maintain relationships while physically distanced.
“They really are their communication, their socializing, their gameplay, their entertainment. They are how kids dig into the things they’re passionate about.”
Seeing children use devices for educational purposes and to maintain relationships played a role in shifting parents’ viewpoints.
Sixty-two percent of parents who view their child’s device use more positively said the pandemic has led them to see that devices and technology can be used as educational tools, while 55 percent said they now see how devices can help connect children with friends and family and how they can help maintain relationships while physically distanced.
The subsample of parents has a margin of error of 3 percentage points.
The survey done, which has an overall margin of error of 2 points, suggests a bright future for the entertainment industry, which has taken a hit with movie theaters and live entertainment shut down and production on films, television shows and other projects paused.
70 percent of parents said their children were using their increased screen time to play games while 49 percent reported their kids were turning to social media, both of which are activities that have gained a negative reputation for attaching kids to screens.
The pandemic has shown parents how these activities connect children and teens with one another. It’s given parents a new perspective on what their kids are actually doing when they’re using media, particularly games and social media, that they’re not just playing the game in isolation, they’re not just playing with someone else and only talking about the game. It’s the way they would be sitting on the couch and talking to each other if they were able to get together in person.
Kids are likely to sustain their media and technology usage in the future, particularly with the brands and companies they clicked with during lockdowns.
Kids will be most responsive and will stick with companies, brands, stories that they felt like were there for them during the pandemic.
That’s one of the attractions for them of something like a ‘Fortnite’ or TikTok or ‘Roblox’: The feeling that it’s a responsive platform that isn’t just pushing stuff at them, but is responding to how they use it and how they talk to it.
Among parents who said their views about technology and device usage have become more positive, an overwhelming majority (90 percent) said they will continue to have these views after social distancing measures end.
When the pandemic is over, we will see a temporary move away from screens as children rush to activities they have been barred from since 2020.
But they think parents’ appreciation for device usage will have made a lasting impact.
It’s showing that screen time is not monolithic, these moments to be able to see each other on screen and have a conversation can be incredibly rich and important moments for kids.
Parents are starting to understand these distinctions better because they’re seeing it play out right in front of them.